Phone Up for Profits Post 3

Although it is more costly and provides less control over sales, it is smarter to ‘outsource’ telemarketing than to establish a department in the company devoted to it. Outsourcing this effort gives you the opportunity to present the product and the company to the customers in a more professional way and to attain a substantial market position.

It makes sense to leave the telemarketing to those who do it best; telesales companies already understand their responsibilities and targets. Hence, many bigger companies prefer to outsource their telesales to marketing companies or to their own subsidiaries. Outsourcing telemarketing to a good company helps maintain the product’s standard and its market value.

Sadly, telemarketing also faces some odds. The primary obstacle is that people are daily feeling increasingly ‘tortured’ by these types of calls. As a result, they’ve begun using measures and technology to ward off unwanted calls.

If a customer receives the calls at the wrong time, a company can lose a customer who might have had the product on his mind—because he wasn’t in a mood to do business at the time of the call.

Making the marketing effort even more complicated, some governments have established rules and regulations restricting telemarketing.

Furthermore, since many companies are using telesales, it is becoming increasingly difficult to stay in the lead. There is no guarantee of a customer response to telemarketing efforts (in fact, true for every mode of marketing).

In today’s market, telemarketing is only a possible option for expensive products or services. It is an expensive option, especially if employed internationally. It costs even more if it is outsourced to a sales company.

In our next post we will conclude on the advantages of telemarketing.