The Cold Call Pitch Post 3

In our last Post on Cold Calling we talked about how the cold call pitch grabs the prospects attention immediately in 15 seconds or less because it focuses on the most important benefit of a prospect. But how do you know the most important benefit of a potential prospect?

This is where your marketing or companies marketing will lead the way. May be you should have a crew of telemarketers call prospects and interview them before hand.

Perhaps another way is to observe the top selling companies in your industry and see why people are buying the products of your competition. Whether you opt to have focus groups, telemarketing research, or observation you will have to know both the needs and more importantly desires of prospects who will buy your products, services, or media via telesales.

This way you know how to pitch a client with the best benefits. This is the only way you will get them from hanging up on you.

Arriving at the best way to pitch prospects is a process. You try intelligent pitches informed by marketing and you observe which one is the most effective. We will go into this more in our next post and focus in on observation.