The Cold Call Pitch Post 2

In the last Cold Call Pitch Post we talked about making a sales pitch over the phone. The Pitch we have been discussing is the most important part of the telesales pitch.

For you ad copy students or experts know from running an online business the cold call pitch is similar to the first step in AIDA. To those who haven't become familiar with the AIDA copywriting technique it is...

- Attention

- Interest

- Desire

and...

- Action

The Sales Pitch of the phone is the spellbounding 15 second first statement you make to a prospective buyer to grab their attention. Once you have their attention then you can develop the more bonding interest factor aspect of your sales presentation.

However, you have to first develop a opening line that the grabs the phone prospects interest with a sales pitch. In our next post we will discuss the importance of developing a pitch which gets a hearing because it focuses on benefits the customer wants to hear.